Starting a business can be daunting, but it only takes a few steps to get ahead of the game and on the right track towards success. Here are eight essentials every startup needs in our competitive business environment.
1. Research your market
You might have an idea for something amazing in your head, but that doesn’t guarantee people will buy it. Without full knowledge of your market, you can’t detect or understand what your potential customers actually want or need. Proper and extensive market research is necessary, and the first step towards understanding whether your idea can become a reality. Start by finding out what other products already exist and come up with a way to make your product different.
80% of small businesses fail in the first 18 months, according to Bloomberg. That’s a lot of new businesses, and in our economy, nurturing those companies is a must. So why are so many businesses struggling in their early stages? We’ve pulled together seven of the biggest reasons small businesses fail in those early months.
1. Not understanding accounting
As a small business it’s difficult to wrap your head around accounting, especially if you aren’t an accountant and don’t have one on staff. Managing your money is the first step when it comes to the success of your business, but you can’t manage what you can’t measure. One of the biggest mistakes small businesses make is not having a full understanding of their numbers. If a business is just starting out, hiring an accountant can be expensive. But, tools do exist that can give you the information you need without paying someone full-time.
8 out of 10 entrepreneurs who start businesses fail within the first 18 months. Only 4% of the 28 million companies in the US ever reach more than $1MM in revenue. Of those firms, only 1 out of 10 (0.4% of all companies) ever make it to $10MM in revenue. Only 17,000 companies make it to $50MM. The primary reason that entrepreneurs fail is because they don’t have real-time metrics and dashboards to navigate through their entrepreneurial journey. Since entrepreneurs are flying blind, just like a plane without instrumentation in the cockpit, the businesses crash and burn.